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Sunday, 15 November 2015

Reasons why Fifth Harmony will be honoured as "Group of the Year" at Billboard Women in Music

  • Their music is fierce and sassy, embracing their own sexuality and being confident in their-selves

Fifth Harmony  released their debut album Reflection worldwide in early 2015 and in the U.K. in the summer this year. Their album includes many female empowerment tracks such as BO$$, Worth It, Reflection and Suga Mama. Other inspiring tracks for all individuals includes This Is How We Roll and 'Brave Honest Beautiful'. Throughout all of their songs, Fifth Harmony encourages their harmonizers and all individuals to not shy away from who they are. The girls make the most out of their songs by making their tracks realistic and relatable. Relating to the double standards for women in the world, wanting or looking for love, hanging out with friends or standing up for yourself, all of these topics are thoroughly covered in their full-length debut album. Give it a listen if you haven't already and check out the music video of BO$$ to see their empowering minds at work.


  • Fifth Harmony supports feminism and empower all youth and individuals to be themselves
 
When it comes to their fans the harmonizers, Fifth Harmony cares deeply about them and all their supporters. This can be demonstrated through their partnership with Do Something in 2014. In collaboration with the release of their single BO$$, Fifth Harmony and Do Something instilled confidence into individuals to give them the opportunity to own up to their unique qualities which make them who they are. They wanted individuals to share to the world what makes them confident and strong. Fifth Harmony's work to support their fans and individuals around them was continued this year when they were announced as ambassadors for the Cybersmile Foundation. By becoming a part of Cybersmile, they show their support of anti-cyberbullying initiatives and help victims who are facing bullying online.
Fifth harmony cares deeply about their fans and among some of the most kindest celebrities who continue to show love to their beloved fans.
 

  • Fifth Harmony were the first girl group to reach the Top 15 in the Billboard Hot 100 with their song Worth It since the Pussycat Dolls in 2009 (with their single Jai Ho! (You Are My Destiny))
Fifth Harmony continued to grow increasingly popular in early 2015, but it wasn't until the official release of their single Worth It in March 2015 is when they became international pop stars. Fifth Harmony began to chart in international charts they have never reached before and all harmonizers were amazed at the girls' success. By June 2015, Worth It has surpassed their previous singles' peaks on the Billboard Hot 100 and accumulated to the Top 15 at #12! As said above, a girl group hasn't reached the top 15 since 2009! This was a breakthrough for this generation of girl groups. This keeps us wondering, will popular girl groups like 5H and Little Mix continue to further the success of girl groups in this new generation of girl groups?


  • Fifth Harmony have been certified one multi-platinum single and two platinum singles in one year
Fifth Harmony faces a rare occasion in the music industry where they received four certifications in just one year! Worth It, BO$$ and Sledgehammer were all certified platinum in June 2015. It only took two months for Worth It to accumulate another million copies sold to be certified multi-platinum! During that time in August 2015, they were only one of seven artists to be certified multi-platinum in America in 2015. Of course that will change as other artists' singles become popular as well and have the opportunity to achieve multi-platinum as well, but WOW! They will probably be the only girl group this year to achieve multi-platinum in America.

  • They have a 4x Vevo Certification for over 400 million views of their music video for Worth It.
With their music video released at the end of March 2015, Fifth Harmony took the world by storm with their empowering music. With over 400 million views in just 7 and a half months, their music video became the most-watched music video from any girl group in the world! This beats out several K-Pop and J-Pop girl groups as well!


These are all my reasons on why Fifth Harmony are being honoured as "Group of the Year". If you have any other suggestions for reasons why they are being honoured, please let me know and I'll add it!

1 comments:

  1. Cool, so excited for 5H to be Group Of the Year :}

    ReplyDelete

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